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The Top 11 Search Engines

The Top 11 Search Engines, But that popularity makes it the most challenging search engine on which to rank highly. You’re missing critical opportunities for traffic if you neglect other search engines.

Here, we’re going to explore the top 11 search engines worldwide, so you can discuss some other potential traffic sources in your next SEO meeting.

Note: To compile our list, we looked at the worldwide market share of search engines on desktop and mobile from April 2022 to April 2023.

But that popularity makes it the most challenging search engine on which to rank highly. You’re missing critical opportunities for traffic if you neglect other search engines.

Here, we’re going to explore the top 11 search engines worldwide, so you can discuss some other potential traffic sources in your next SEO meeting.

 

Best search engines

  1. Google
  2. Bing
  3. Yahoo!
  4. Yandex
  5. Baidu
  6. DuckDuckGo
  7. Ask
  8. Narver
  9. AOL
  10. Internet Archive
  11. Ecosia

The Top 11 Search Engines

1. Google

No surprises here: as of January 2024, Google holds first place in search, with more than 81% of the market share. Its popularity comes from delivering fast and accurate search results.

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Google’s algorithms are key players here. They sift through tons of search data to find what users are looking for. This system is what makes Google searches so reliable and quick.

Its search engine results pages (SERPs) often include features like knowledge panels, People Also Ask sections, and feature snippets. Keep this in mind when optimizing your website for Google’s search platform.

Note: It’s worth mentioning that Google is the default search engine for most web browsers. This includes widely used browsers like Chrome and Safari, among others.

2. Bing

Bing is the second largest search engine in the world, with more than 10% search market share.

This web search engine is owned and operated by Microsoft and has its origins in the previous search engines MSN Search and Windows Live Search.

Like Google, the search engine also filters search results into different tabs, such as images, videos, maps, and news. Additionally, it has a dedicated rewards program that gives users redeemable points when they shop or search using Bing.

3. Yahoo!

top search engines: Yahoo

Third on our list of top search engines is Yahoo!, with a market share of just over 2%.

Yahoo! was once a heavily used search engine with a distinct identity. Today, it’s more of a web portal featuring different types of content, including trending news stories, weather forecasts, and more.

Plus, Yahoo! is now powered by Bing, so the results from both search engines are very similar.

4. Yandex

Yandex has nearly 2% of the global search market share. While it’s not that renowned in the US, Yandex is the most popular search engine in Russia.

Yandex uses various algorithms and metrics to figure out how useful a website is. One of these is site quality index, or SQI. This index looks at things like how big a site’s audience is, how happy users are with it, how much they trust it, and more.

Moreover, Yandex assesses if a searcher is looking for local information, and adjusts its results accordingly. To make sure your site appears in these region-specific searches, you need to set your website’s location in Yandex’s webmaster tools.

5. Baidu

Baidu launched in 2000 and is now the top search engine in China. It’s been growing fast, and in recent years, it’s surpassed other search engines in market share.

The look of Baidu is quite like Google’s, but written in Mandarin. It has a white background, blue links, and green URLs.

Just like Google, Baidu wants to provide the best quality search results to its users. If you’re looking to reach the Asian market, think about using Baidu.

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